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| Keywords in domain names with URLs in achor text |
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Test started: 16 Jun 2008
Status: complete
Update: 07 Jul 2008 added tests 5-7
Do search engines treat straight URLs in links as anchor text, and if so does this help with domains that have keywords in them?
It is difficult to test whether keywords in domains are beneficial to SERPs just because the keyword is in the domain, or also because the keyword is in the anchor text of inbound URL only links to the domain.
To see if the latter is true we have set up domains which do not have websites underneath them, but instead link to other totally unrelated pages via a 301 permanent redirect (page 1, page 2, page 3, page 4, page 5, page 6).
1. keyword link test 1 (anchor text format: www.keyword1keyword1.com)
2. keyword link test 2 (anchor text format: http://www.keyword2keyword2.com)
3. keyword link test 3 (anchor text format: keyword3keyword3)
4. keyword link test 4 (anchor text format: keyword4 keyword4)
5. keyword link test 5 (anchor text format: www.keyword5-keyword5.com)
6. keyword link test 6 (anchor text format: http://www.keyword6-keyword6.com)
7. control keyword link test 7 (anchor text format: www.keyword7keyword7.com) pointing to real site
The test is to see if the resulting pages come up in search results by searching for the words in the links (the links on the following test pages, not the links on this page), even though the words in the links are not in the resulting pages. We know that link 4 and most probably link 3 should do this, but whether link 1 and 2 (and hyphenated versions of these tests, link 5 and 6) do this is really what this test is all about.
Conclusion? Some of our initial predictions were wrong! Link 3 did not pass on the separate anchor words. In all cases, terms which were not separated by space or - did not pass on separate words as anchor text. Only those where the words were separated either by space or -, tests 4, 5 and 6, passed on the separate words as anchor text.
Other conclusions? Google does pass on anchor text over 301 directs. Yahoo and Bing do not.
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